
=SUMPRODUCT((criteria_rng="red")*(sum_range))
Related formulas
Sum if multiple criteria
To sum multiple columns conditionally, using one criteria, you can use a formula based on the SUMPRODUCT function. In the example show, the formula in H5 is:
=SUMPRODUCT((B5:B10="red")*(C5:E10))
This first expression in SUMPRODUCT is the criteria, checking if cells in B5:B10 contain "red". The result is an array of TRUE FALSE values like this:
{TRUE;FALSE;FALSE;TRUE;FALSE;FALSE}This is multiplied by the values in range C5:E10:
{1,6,2;8,6,8;5,2,6;2,6,7;7,4,5;5,3,1}
The result inside SUMPRODUCT is:
=SUMPRODUCT({1,6,2;0,0,0;0,0,0;2,6,7;0,0,0;0,0,0})
which returns 24, the sum of all values in C5:E10 where B5:B10="red".

=SUMPRODUCT((criteria_rng="red")*(sum_range))
Related formulas
Sum if multiple criteria
To sum multiple columns conditionally, using one criteria, you can use a formula based on the SUMPRODUCT function. In the example show, the formula in H5 is:
=SUMPRODUCT((B5:B10="red")*(C5:E10))
This first expression in SUMPRODUCT is the criteria, checking if cells in B5:B10 contain "red". The result is an array of TRUE FALSE values like this:
{TRUE;FALSE;FALSE;TRUE;FALSE;FALSE}This is multiplied by the values in range C5:E10:
{1,6,2;8,6,8;5,2,6;2,6,7;7,4,5;5,3,1}
The result inside SUMPRODUCT is:
=SUMPRODUCT({1,6,2;0,0,0;0,0,0;2,6,7;0,0,0;0,0,0})
which returns 24, the sum of all values in C5:E10 where B5:B10="red".